Toluna Conducts 'CNN US Election Global View Study' on Behalf of
Mon, May 23, 2016, 1:03 AM EDT - U.S. Markets open in 8 hrs 27 mins
Toluna Conducts 'CNN US Election Global View Study' on Behalf of CNN International
Toluna
3 hours ago
HONG KONG, May 23, 2016 /PRNewswire/ -- Toluna,
leading provider of on-demand, real-time digital consumer insights, was
selected by CNN International to run its 'CNN US Election Global View
Study.' The study surveyed 4,700+ adults in 23 countries across Europe,
Middle East, Africa, Latin America and Asia Pacific.
The survey
asked which international news provider is the leading source of news
about the U.S. election, 51% of respondents select CNN as number one - a
figure higher than all other news organizations combined.
Outside
of news consumption habits, the study found huge interest amongst
international audiences for the US Election. 85% of people view the
election as important for the world at large, with 73% of respondents
saying they are personally interested in US Election news.
Toluna's
real-time survey and analytics platform was used to conduct the global
study, and provide real-time access to insight. Nationally
representative survey responses are received within 24 hours the world
round, such as UK, France, Australia, Singapore, Canada, Mexico and
others.
Commenting on the
study, Duncan Morris, Vice President, Research at CNN International,
said: "Toluna is a visionary in the digital insights space, and we're
delighted to be working with them. We need very quick turnaround for
this project. Toluna was extremely helpful in getting us the instant
results that we wanted."
"CNN
needed reliable, global insight in real-time, and we're delighted that
they chose us for this important project," says Frédéric-Charles Petit,
CEO, Toluna. "Toluna brings brands and people together via the world's
largest social voting community of more than 9 million members, and
streamlined research platform. Clients like CNN need real-time research,
and Toluna makes it real."
Ludovic
Milet, Managing Director, Toluna APAC, said: "We have seen a growing
demand from brands and corporates to be extremely agile in accessing
insights in real-time. We are excited to work with CNN on the US
Election Global View Study."
To view more of the findings, click here: http://cnnpressroom.blogs.cnn.com/2016/05/09/new-research-shows-widespread-international-interest-in-us-election-with-cnn-as-1-news-destination/
About Toluna
Toluna
is a leading provider of real-time digital consumer insights and
empowers companies to brainstorm ideas, uncover new business
opportunities and answer their questions in real time. Toluna is
transforming the way marketing decisions are made by bringing consumers
and brands together via the world's largest social voting community of
nine million members across 49 countries. This real-time access to
consumers is coupled with its state-of-the-art, market research survey
and analytics platform.